Double Page Advertisements

To understand advertisement on certain products better, I've studied 3 advertisements from 3 completely different magazines for diversity.

Pirates of the Caribbean.

This advertisement is from the July 2011 edition of Empire Magazine, one of the leading film magazines. As it's situated on the very first two pages, this advertisement catches your eye immediately, if not because of the content and colours.

Firstly, the choice of colour catches my eye first (in life, the colours are much more vibrant). Although it is a photoshoped photograph, it's made to look like a watercolour painting by using waters colours that blend - using bright yellows, dull blues and greens. The use of greens and blues signify the sea, which is the main base of the film as it's about pirates. All the colours blend in together, and although you have the fire on the boat, the massive crashing wave in the forground and the dark looking clouds, the advertisement is quite peacefull.

There is a lot of symbolism towards the film in the details included; the boat, sea, mermaids and beach. This gives the reader a chance to work out what the film is about. They've also included the DVD cover in the foreground, making in a part of the picture as its slightly buried in sand and casts a shadow.

The fonts used are simple and easy to read but does give the feeling of olden day pirates. The words chose are also very significant. "Jack's back!" and "Re-live the Trilogy. Now at a price you'll treasure!". Both draw your attention and they've also included the logo on the bottom.

I like this advetisement as its got all the details needed, the colours and font go with the subject matter and its very eye-catching.

Balenciaga.

This double page spread is from the March 2011 issue of Vogue. I chose this as it could relate more to my website than any other subject matter; advertisement of clothes/accessories. I chose this advert as it stood out to me; its very artistic and clean, it isn't over run with quotes, fonts or too much colour. It's subtle, pretty and easy too look at, it also gets straight to the point.

Firstly, on the left they've included many random objects standing around a perfume bottle with 'Balenciaga Paris' written on it - this is clear that the advertisement is about this new perfume. The objects around the perfume are simular colours, and although that can sometimes take the attention of the sole object, it compliments and draws the eye. On the opposite page is a model, wearing a simple elegant outfit sitting on the edge of a pool, where the perfume bottle is placed on a lilipad off-centre. They've used the same font throughout, only using words that a nessecery and even though it is large, it doesn't dominate the whole advertisement. I also like the use of the white boarder around the photos.

Jamie Oliver.

Lastly, I chose this advertisement from Jamie Olivers magazine, from September 2011. What caught my eye was the vibrant colours that stand out straight away. Although people may say its a article, I think the set up of the whole thing is great. I like the font at the top which is made to look like part of the talbe cloth, and how it blends in well. I love the colours from the sardine tins and the way the photograph was set up. It all looks very vintage, running with the 'vintage sardines' theme. There is a varitety of colours and shades, shapes and fonts but its not over-whelming as they're all mainly simple. I reall like the set up and techniques used and will look at this for ideas when it comes to my own advertisement.

Analysis of TV Listings

1.

The first TV listings I looked at was from 'TV & Satellite Week', the weekly magazine that gives you details about whats on and where.The main channels are included on the first page of the day - this day is Friday. Each channel has its own separate column, spreading down the page where its seperated into hourly slots after 7pm as this is when TV becomes more popular to watch. To make things easier to read, 8pm and 10pm is shaded in a light blue, so the listings don't get mixed up with 7pm and 9pm.

Below the channels name, they have included the channels TV number for either Sky, Virgin, Freeview or Freesat, very helpful as you're not flicking through channels trying to find it. They also include a column named 'Local Variations'. This is, for example, when the local news is on or perhaps a local program for Wales which wouldn't be shown in Scottland. This is helpful and becomes more specific to certain areas.

Where the magazine layout is concerned, the days are organised by colours along the side of the magazine. Saturday is blue, Sunday is pink, Monday is a teal blue, Tuesday is purple, Wednesday is red, Thuesday is purple and Friday is green. This is a much quicker way to find the day you want, and seperates the days from one-another.

Although a lot of organisation and information is included in this magazine spread, its far to busy for me and it lacks colour and entusiasmn, something I hope to include in my own TV lisiting/magazine spread.

2.

This double-page spread again is from 'TV & Satellite Week', but this time its advertsiting the 28 best shows on TV. Just like the days of the week down the side, the boxes are in matching colours - showing a running theme throughout the magazine creating continuity and familiarity from the readers. The layout is simple, 7 coloums running down the page making it easy to follow. They include pictures of the shows advertised, so the reader is drawn to a certain show if they like the look of the photo, or recognising a familiar face. Below the photos they include the same, TV channel, time and a quick description on the show. They've also included many new shows, showing they support new up-coming TV programmes making them very up to date. I like the layout, the colour scheme, the use of photos and the simplicity of the fonts used.

3.



Lastly, this is from the same magazine but a completely different double-page spread. Where as the other 2 were focused on a variation of channels and TV shows, this is dedicated to the new Strictly Come Dancing shown every Friday on BBC1 at 9pms. On the bottom left they've included a little bit of information about SCD, including lines like "So who's hot to trot, and who's got two left feet" to get viewers to tune in.

They're use of the main header "Ballroom glitz" is really good and effective. It makes the show sound glamourous, especially with the use of bold to empasise 'glitz', people will watch to see the glitzy outfits which will be over the top. To acompany the interessting title, they've included a photo which dominates most of the page, including the stars taking part dressed up in their over the top, glitzy costumes creating an exciting feel as it looks like something you cant miss. Next to the people, they include numbers which you follow to the bottom white box where details and quotes are included. All this information and photos make you feel very into the show before it starts. The layout is clean, the font is easy to read, the colours aren't OTT and the information is very interessting.