Genre: Music, TV Shows
Audience: 15-30
MTV is a popular music channel/website distributed all over the world. Its one of the leading channels that air both Music and TV shows such as Jersey Shore and the Official UK Chart.
My Opinion: when getting onto the site at first, you're greeted by a nice colour scheme or white, pink and purple. Although the background of the girl isn't relevant to the site, it isn't too busy, too bright or distracting. The famous white MTV logo is displayed against the dark background so it sticks out at you. Just like Empire, it has a massive range of links on the navigation bar, offering you a huge variety of subjects depending on whether you want to read about the latest chart update, show gossip or movie gossip.
The layout is one of my favourite from the 3. It has a slideshow up the top showing you the latest, most popular news. Underneath that are 3 columns divided into News, Music and Shows - basically giving you everything you need on the front. They use bright colours to separate the 3 subjects and include relevant photos to catch your eye.
I like the way this website has been put together, they don't use any over the top colours, busy backgrounds or heaps of links (like Empire did, it became overwhelming.) Its clean, easy to read, simple to navigate around and the whole look appeals to the young age range of 15-30. It's also unisex, offering something for everyone. Also, when clicking on different links, the backgrounds change so theres something new wherever you go, making you interested to look further. When designing my website, I will look closely at MTV.
What about the content? How does this site appeal to its target audience? Do you think you will be able to achieve this type of layout in your own site? (think about your skills development).
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