Friday 23 September 2011

Research and Planning - Website 1.





www.empireonline.com

Genre: Films (Trailers, Spoilers, Reviews etc.)
Scheduling: Constant, a-joining m synergises agazine is monthly. 
Audience/Age range: No age range as such, aimed at Film lovers of any age.

Empire Online is basically the online version of the monthly magazines, which you can buy literally anywhere. Empire Magazine is the popular leading film magazine aimed at Film lovers of any age. Both website and magazine synergises together to deliver up to date news about new, old and upcoming films, as well as up and coming actors, directors, producers etc.

My opinion. The website itself is simple to use. Being a film lover myself, I found it easy to navigate. The navigate bar at the top holds 12 main links, making information spread widely and faster to find. As well as the navigation bar, there are many many sub-links that lead to you single pages specific to the film/article you want. On the home page alone, there are hundreds of links so you're not spending all your time trawling through pages, making life easier - therefore I think the layout of the columns, the choice of sub-headings/links and more information stored on the home page is a great and effective idea for my own website, although at times it does look messy and overwhelming.  

The design side of the website is simple, with the main background a simple black, the column backgrounds white and the writing either black or red - red relating to the Empire logo, which is almost a trademark. I like the design, you're not bombarded with masses of colour and patterned backgrounds, complicated layouts and un-readable fonts. It lets you get straight to the point, and I will use this simple design for my own website. The colours are also quite asexual, no pinks or blues, so its a neutral website aimed for any sex or age. 






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